A brand and a storefront,
from one brief.
Lina Hive is an ethnic-wear store — sarees, kurtas, jewellery, and Assamese Mekhla Chadar. The client came to me with a requirement brief and an open canvas: every design decision, from the typeface to the logo to the colour system to the shopping screens, was mine to make. The store is live today at linahive.in.
Client
Lina Hive — ethnic-wear e-commerce
Scope
Logo · Brand · Typography · UI
Tools
Figma
Status
Live — linahive.in ↗
01 — The brief
Everything was mine to decide.
Most of my client work before this was a piece at a time — a logo here, artwork there. Lina Hive was the whole thing at once. The client shared a requirement brief for an online ethnic-wear store, and from there every call was mine: what the brand should feel like, what it should be called visually, how the store should work.
The products set the direction. Sarees and Mekhla Chadar are rich, detailed, photographed in deep colour — so the store around them had to stay quiet and let the fabric do the talking.
02 — The brand
A quiet system with one loud colour.
The logotype sets "hive" in latin letters under a Devanagari-style headstroke — a small nod to where the store and its products come from. The palette is deliberately strict: Pink Rose against black and white, with the distribution written into the guidelines — 75% white, 10% black, 15% pink. For type, Old Standard TT carries the headlines and price moments with a little old-world elegance, and Inter does the everyday work.
The brand in one strip: the logotype, the palette with its 75 / 10 / 15 distribution, and the type pairing.
"The sarees are the loud part. The store's job is to stay out of their way."
03 — The screens
Three screens that sell.
I designed the shopping core in Figma: the homepage, the product listing with its filter rail, and the product page. White space, thin rules, photography full-bleed — and the pink saved for the moments that matter, like the add-to-cart button and the sale strip.
The homepage, top to bottom — hero, categories, collections, and the "Loved by everyone" row.
The listing page — filters tucked into a quiet left rail so the grid stays about the sarees.
The product page — gallery on the left, everything a buyer needs to decide on the right, pink only where it counts.
04 — Live
And then it became a real store.
Lina Hive is live and selling at linahive.in. Seeing the brand out in the world — the logo on product photos, the pink on real buy buttons, actual sarees where my placeholders used to be — is a different kind of satisfying than any mockup.
The live store's category band — the design's quiet frame around loud, beautiful fabric.